Quick Marketing Tips

Your Site Ready For The Holiday Rush Using These 10 Easy-To-Implement Profit Boosting Tips!

The holiday season has officially arrived, and now it's all about the holiday rush. I just checked my calendar, and I can't believe that there are less than 2 weeks left before Christmas! And that means now is NOT the time to start trying to do things like set up an affiliate program or optimize your search engine rankings. There simply isn't enough time to ROLL OUT THESE BIG STRATEGIES before the holidays.

Instead, what many online businesses need RIGHT NOW are some quick and easy ways to get their site ready for the holidays. I'm talking about tips and tactics that will take you only a few hours to implement, but will still dramatically boost your sales!

So, because the clock is ticking, I've put together a list of 10 dynamite tips that will help you get your site on track for the holidays, optimize sales and profits, and avoid what I call the "Holiday Hangover."

Quick Marketing Tip #1:

Add a benefit to your headline

If the headline on your web site isn't grabbing your visitors' attention as soon as they read it, you're losing sales. That's a fact. And nothing grabs a visitor's attention like a compelling headline with a clear benefit.

Here's a great example from our SecretsToTheirSuccess.com archive:

Tammie Bowser's site, http://www.mosaicquilt.com/, sells packages, tools, and lessons on how to make quilts from photographs -- an unusual holiday gift! In the past, when visitors first arrived at her site, they saw a headline that read:

What Is Quilted Photography?

While her visitors are likely to be interested in what quilted photography is, this isn't a headline that really grabs their attention. In fact, it's not even really a headline -- it's more of a sub-headline that would go inside the sales copy. We did a detailed site review for Tammie, and one of the first suggestions we made was that she use the following headline:

"Learn How to Turn Your Favorite Photograph into a Beautiful Handmade Quilt -- and Create a Family Heirloom That Will Be Treasured for Generations!"

You'll notice that this headline clearly states a couple of the main benefits of the product -- that people can use their own photos to make a unique quilt, and that it's something that will last for a long, long time. Try jotting down a few key benefits that YOUR product or service offers, and then working those benefits into an eye-catching headline.

NOTE: A message placed at the top of your page that reads something like "Welcome to Mysite.com" is NOT a headline. Your headline MUST emphasize a clear benefit of your product. If you don't have a headline on your site, make this your holiday gift to yourself! A well-written headline has the power to literally double -- or even triple -- your sales overnight!